Shark Flexstyle Vs. Dyson Airwrap: the Truth Beauty Editors Uncovered
By Sophia Al-Mansoor
For nearly four years after its 2018 debut, the Dyson Airwrap faced no serious engineering rival. Dyson spent roughly £24 million and half a decade developing its high-velocity V9 digital motor, which spins at up to 110,000 RPM. That motor creates the aerodynamic phenomenon known as the Coanda airflow effect, wrapping damp hair around a cylindrical barrel using high-speed air currents rather than scorching metal plates.
Because Dyson owned the technical patents on specific nozzle configurations, legacy beauty brands struggled to replicate the effect. Most released basic hot-air round brushes that relied on blistering internal ceramic coils reaching 380°F or higher.
Shark Ninja took an entirely different engineering path. Drawing on its background in motorized airflow and consumer appliances, the company designed an ultra-compact turbine capable of generating comparable directional velocity. When the FlexStyle debuted in late 2022 and hit mass production runs throughout 2024, 2026, it proved that multi-styler comparison testing was no longer an academic exercise. Consumers finally had a viable multi-styler alternative capable of delivering authentic auto-wrap styling under $300.
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