Why Everyone Is Using P. S. Again: the Psychological Trick Behind Modern Email Sign-Offs

A fresh look at Why Everyone Is Using P. S. Again: the Psychological Trick Behind Modern Email Sign-Offs, highlighting valuable insights.

Using the device strategically requires understanding its structural weight. Writers who overuse the technique quickly diminish its return. Apply these principles to keep the sign-off effective:

• The Golden Sentence Rule: Keep the postscript under 35 words. The visual appeal evaporates if the trailing thought turns into an unwieldy second letter.
• Single-Focus Directive: Use the line for one objective. Direct the reader to an event link, tease the next dispatch, or ask an open-ended conversational question. Never split the postscript into three disjointed concepts.
• Tone Modulation: Let the postscript adopt a slightly more human, relaxed cadence than the formal body copy. Readers appreciate the contrast.