How *Nsync and Backstreet Boys Turned 'It's Gonna Be May' into an Unlikely Boyband Alliance

Exploring the core elements of How *Nsync and Backstreet Boys Turned 'It's Gonna Be May' into an Unlikely Boyband Alliance—check out what experts are saying.

Q1: Who originally sang the line behind the "It's Gonna Be May" meme?

A1: Justin Timberlake sang the lead vocal on *NSYNC's hit single "It's Gonna Be Me," which was released in 2000 on their multi-platinum album No Strings Attached.

Q2: Why do *NSYNC and the Backstreet Boys collaborate despite their past rivalry?

A2: The perceived hostility between the two groups was largely orchestrated by marketing teams and teen magazines in the late 1990s. Joey Fatone and AJ McLean have repeatedly confirmed they remained friendly off-camera and now actively tour together.

Q3: What specific promotion was tied to the Great Wolf Lodge meme campaign?

A3: The resort chain launched an "It's Gonna Be May" seasonal promotion that cut room rates down to $84 per night for select family suites when booked during late April.