Chanel 25 Small on the Red Carpet: How Margot Robbie and Jennie Style the New It-Bag

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While Robbie took the bag to the cobbles of Paris, the creative framework originated through an unexpected artistic collaboration. Chanel tapped visionary director Michel Gondry to helm the visual rollout, pairing his dreamlike, practical-effects filmmaking with the stark minimalism of Jennie Kim. Gondry’s campaign abandoned clinical studio photography for tactile stop-motion sequences, optical illusions, and shifting scales. Jennie navigated miniature Parisian rooftops carrying the handbag, highlighting how its physical presence holds tension against dynamic, kinetic spaces.

Jennie stripped away traditional styling conventions in her personal campaign spots. Dressed in monochromatic ribbed knits, cropped boxy jackets, and understated ballerina flats, she let the quilted calfskin leather take center stage. Online fashion communities on Reddit and dedicated handbag forums noted that Gondry’s framing brought out the accessory's three-dimensional geometry. The optical shifts in the video emphasized that the small size remains substantial enough to command attention without overwhelming smaller body frames.