You're Saying It Wrong: Why Almost Everyone Mispronounces Tous Les Jours
By Elena Rostova
Q1: Does Tous les Jours mean "every day" or "all the days"?
A1: Literally translated word-for-word, it reads "all the days," but idiomatic French uses the phrase to mean "every day" or "daily." It functions as an adverbial time phrase in everyday speech.
Q2: Why do some French speakers pronounce the 's' in "tous"?
A2: The 's' is only pronounced when "tous" acts as a standalone pronoun referring to a group of people, as in « Ils sont tous partis » ("They have all left") or « Merci à tous » ("Thank you to everyone"). When modifying a noun phrase like "les jours," the 's' is always silent.
Q3: How do retail employees inside the bakery chain pronounce the name?
A3: Corporate CJ Foodville training generally teaches staff the correct phonetic version ("too-lay-zhoor"). However, localized pronunciation varies widely by region. In South Korea, the brand is transliterated into Hangeul as 뚜레쥬르 (*Ttu-re-jyu-reu*), which closely approximates the authentic French rhythm using Korean phonemes.
Elena Rostova holds a Master's degree in Public Health Journalism. She covers groundbreaking medical research, holistic wellness trends, mental health awareness, and nutritional science.
