Why Toy Stores Can’t Keep Needoh Nice Cubes in Stock: Inside the Viral Squishy Craze

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Whenever high consumer demand runs into physical manufacturing delays, predatory scalping inevitably follows. As reported by the New York Post, secondary platform listings reached astonishing extremes during the spring inventory drought, with rare variants and bundled cubes commanding triple-digit prices. A standard squishy that costs roughly five to nine dollars at retail began consistently trading on eBay, Mercari, and Depop for $45 to $80, with specific mint-condition display packages fetching even more from hyper-focused fidget toy collectors.

The supply bottleneck also triggered a flood of illicit counterfeits on e-commerce platforms. Disreputable storefronts on Amazon, Temu, and AliExpress rapidly rolled out knockoff cubes branded with subtle variations like "Ice Cube Squishy" or "Chill Block." Unlike genuine Schylling merchandise, which undergoes strict consumer product safety testing, knockoffs have drawn heavy consumer complaints on Reddit forums for chemical smells, sticky residue, thin membranes that burst under mild pressure, and oily internal fluids that ruin clothing and furniture.