Ulta Beauty Teams up with Mini Brands: the Viral Tiny Makeup Craze Explained
By James H. Sterling
Do Ulta Mini Brands capsules contain real, usable makeup?
No. All items inside Zuru Ulta Beauty capsules are solid, non-functional plastic replicas. Bottles, droppers, and compacts do not open, dispense liquid, or contain cosmetic formulas.
Where can you find official Ulta Mini Brands in stock?
Official capsules are sold at physical Ulta Beauty stores, Ulta.com, Target (both in-store and online), and major retail chains like Walmart. Avoid purchasing from unverified third-party social media ads promising bulk discounts.
How much does a single capsule cost at retail?
Standard retail pricing runs between $9.99 and $14.99 per capsule, depending on the retailer and regional pricing. Collector display cases and advent calendar formats carry higher price tags ranging from $29.99 to $49.99.
What are the rarest items in the collection?
The most sought-after pieces are the "Frozen Moment" variants, which show makeup frozen mid-application, alongside metallic gold accessories and the miniature Ulta Beauty checkout register.
James Sterling reports on renewable energy developments, climate policy, ecological conservation, and green tech innovations around the globe.
