Timeline of the Gojo Figurine Buzz: from Viral Infamy to Shibuya Drops

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Did the controversy harm the financial engine powering Jujutsu Kaisen collectibles? Not in the slightest. The global market for anime figures expanded relentlessly through 2025 and 2026, driven by high-margin pre-orders for the Shibuya Incident arc. Major sculptors like MAPPA-backed eStream (SHIBUYA SCRAMBLE FIGURE), Good Smile Company, and Megahouse capitalized on iconic scenes from season two of the anime, pricing detailed 1/7 scale resin dioramas between $180 and $380.

Collectors were not deterred by TikTok degeneracy. Instead, high-end enthusiasts doubled down on museum-grade display habits. Glass cases like IKEA's Blåliden and custom acrylic enclosures became standard status symbols, subtly distancing mature collectors from the prize-figure chaos seen on social feeds. Serious hobbyists took pride in showcasing pristine, unblemished Gojo models surrounded by blue LED cursed-energy lighting effects.

Licensing companies like Toho and Shueisha continued aggressive retail partnerships. Rather than retreating from Gojo’s image, merchandising roadmaps for late 2025 and 2026 put the character front and center. New releases captured the moment of Gojo's sealing inside the Prison Realm, offering collectors intricate sculpts of the skeleton-lined cube. The commercial machinery proved far too robust to be derailed by a single rogue social media post.