The Ordinary Serum Foundation Restock News: Timeline, Availability, and Current Stock
Q1: Did The Ordinary bring back the Coverage Foundation alongside the Serum Foundation?
A1: No. Deciem brought back only the lightweight Serum Foundation. The heavier, high-opacity Coverage Foundation remains officially discontinued with no manufacturing plans announced.
Q2: Why did the price increase from the original 2017 version?
A2: The original foundation cost under £6 ($6.70) when introduced in 2017. The 2025 release adjusted pricing to £6.40 in the UK and $8.00 in the US to account for cumulative packaging, raw ingredient, and shipping cost increases across the industry.
Q3: How do the shade undertone letters work?
A3: The brand uses specific letter suffixes: N stands for Neutral, P indicates Pink undertones, Y signifies Yellow, and YG denotes Yellow with a subtle Gold highlight. Finding the proper match requires pairing your surface depth number (1 for Fair, 2 for Medium, 3 for Deep) with your natural undertone letter.
Q4: Is the reintroduced 2025 batch identical to the discontinued 2022 formula?
A4: Chemical testing and brand declarations confirm the core suspension architecture and pigment ratios remain functionally identical. However, minor stabilization tweaks were made to comply with evolving cosmetics safety and preservation regulations across international territories.