The Complete Timeline: Tracing Who Was the First Vocaloid to Present Day
Crypton Future Media founder Hiroyuki Itoh realized early on that Western box art would struggle to gain traction in Japan. Studio producers were not the only potential buyers; hobbyists, bedroom musicians, and PC enthusiasts formed an untapped customer pool. When Crypton prepped the first Japanese-language release in late 2004, Itoh chose to place an illustrated female anime character on the box, naming her Meiko.
The decision paid off immediately. Voiced by singer Meiko Haigo, the voicebank sold more than 3,000 units in its first operational year. In an era when a specialized sound-design VST plugin was considered successful if it sold 1,000 copies, Meiko was a legitimate commercial hit.
Buoyed by that reception, Crypton launched the male counterpart, Kaito, in February 2006. The initial release stumbled hard, moving roughly 500 units and convincing product managers that digital male vocals lacked a commercially viable audience. It was not until independent creators began sharing user-made tracks on emerging video-sharing sites that Kaito's sales bounced back. Crypton learned a permanent lesson: character design, visual identity, and online listener networks mattered just as much as technical acoustic precision.