See Every Toy: Inside the Viral Hello Kitty X Godzilla and Anime Mcdonald's Drops
By James H. Sterling
Over the past three years, McDonald's has altered its toy release calendar, interspersing kid-centric cartoon releases with hyper-targeted pop culture drops that appeal directly to adult collectors.
| Promotion Wave | Release Window | Core Licensing Partners | Secondary Market Price (Full Set) |
|---|---|---|---|
| Cactus Plant Flea Market | October 2022 | CPFM / Golden Arches Heritage | $45, $90 |
| Kerwin Frost Box | December 2023 | Kerwin Frost / McNugget Buddies | $35, $70 |
| Collector's Cup Series | August 2024 | Universal / Sanrio / Mattel / Coca-Cola | $30, $65 |
| Godzilla x Hello Kitty | August 2026 | Sanrio / Toho Studios | $55, $110 (Initial Wave) |
James Sterling reports on renewable energy developments, climate policy, ecological conservation, and green tech innovations around the globe.
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