Is Joe Keery Really Djo? the Unbelievable Rise of 'End of Beginning' to Global No. 1
By Robert Thorne
Actors releasing music usually face an uphill credibility battle. Historical precedents of screen stars stepping into recording booths are littered with heavily processed vanity projects that struggle to earn respect among serious music fans. Keery circumvented that entire trap by building his foundation backward.
He spent years hauling amps into venues, writing alongside respected Chicago musicians, and issuing songs without slapping his television credentials across the cover art. Even during promotional press junkets for blockbuster television productions, Keery routinely deflected music queries, ensuring Djo developed a life of its own.
That calculated discretion paid off. When casual fans discovered the man singing "End of Beginning" also played their favorite babysitting hero on streaming screens, the revelation added intrigue rather than suspicion. The music had already stood on its own two feet. The critical reception across publications like Pitchfork, Rolling Stone, and Consequence affirmed that Keery’s production choices were inventive, calculated, and earned through legitimate indie-rock grit.
Robert Thorne covers electric vehicle innovations, autonomous driving systems, global mobility trends, and automotive engineering developments.
