Is Crave Really a Crumbl Copycat? Debunking Utah Cookie War Myths
By Alexander Ross
Step away from the legal briefs and place both products on a kitchen counter, and the copycat allegations quickly dissolve. The structural composition of the two products reveals completely different baking philosophies.
Crumbl produces a wide, relatively flat disc measuring approximately 4.25 inches across. The crumb structure leans distinctly toward under-baked cake batter. Many Crumbl selections are served chilled, built around cold cream cheese frostings, pie fillings, and candy toppings. The appeal relies heavily on visual sweetness, high frosting-to-cookie ratios, and novelty toppings like breakfast cereal crumbles or marshmallow glazes.
Crave operates with an entirely different geometry. Their calling card is the deep dish cookie, baked in dedicated molds or specialized tins that force the dough upward rather than outward. The exterior yields a caramelized crust with substantial crunch, while the core remains molten and soft. Crave relies more heavily on brown butter notes, balanced salt ratios, and layered chocolate chunks rather than towering frostings. The eating experience is dense, heavy, and hot.
Reddit user discussions on r/baking and local food boards routinely point out these sensory contrasts. Consumers looking for elaborate dessert hybrids resembling birthday cakes or fruit tarts flock to Crumbl. Consumers seeking rich, molten dough reminiscent of skillet-baked restaurant desserts lean toward Crave. The functional overlap is no greater than the difference between two competing high-end burger chains.
Alexander Ross has covered the video game industry for a decade, writing deep dives on game design, esports tournaments, VR developments, and gaming culture.
