IPhone 15 Pro Price Cuts and Market Shifts: How Retailer Discounts Evolved
Price fluctuations for discontinued Pro phones follow identifiable seasonal triggers.
The most reliable price breaks land in July and October, matching competitive mid-year sales and autumn retail pushes. Resellers slash prices on older units during these windows to liquidate stock before flagship announcements depress trade-in valuations.
The second distinct window spans from Black Friday through mid-January. Holiday trade-in volume creates a massive influx of pre-owned devices. Trade-in consolidators process millions of returned units, causing a supply surge that temporarily drives Swappa and eBay pricing downward by 5% to 8%.
Mid-spring, by contrast, is generally the worst time to buy. Inventory runs low, seasonal promotions vanish, and prices stay flat until late-summer clearance preparations begin.