From Punk Rock Slice Joint to Dallas Landmark: the Complete Evolution of Serious Pizza

Everything you need to know about From Punk Rock Slice Joint to Dallas Landmark: the Complete Evolution of Serious Pizza, including key takeaways.

Q1: How big is the largest pizza at Serious Pizza, and can it be delivered?
A1: The largest size measures 30 inches in diameter. Due to its extreme width, third-party food delivery couriers generally cannot transport it in standard insulated bags or car interiors. Customers typically pick up the 30-inch pie in person, often sliding it into a flat SUV rear or securing it flat across open truck beds.

Q2: How much does a single slice cost, and what does it include?
A2: Single giant slices generally range between $6.00 and $9.00, depending on chosen specialty toppings. Each slice cuts across an entire half of an oversized pie, making a single portion equivalent in caloric density and surface area to two or three standard New York slices.

Q3: Who owns Serious Pizza now, and when did the ownership change happen?
A3: Milkshake Concepts, an established hospitality group based in Dallas, acquired Serious Pizza in late 2020. The team renovated and expanded the original Deep Ellum footprint before opening regional branches in Fort Worth and Grand Prairie.

Q4: What style of pizza does Serious Pizza serve?
A4: Serious Pizza serves an oversized variant of traditional New York style pizza. The crust features a thin, crispy, and hand-tossed undercarriage with a chewy outer rim that easily folds down the center, baked directly on commercial stone oven decks.