Ulta Beauty Teams up with Mini Brands: the Viral Tiny Makeup Craze Explained
By James H. Sterling
The Ulta Beauty series contains over 60 distinct miniature collectibles, divided into common, rare, and ultra-rare tiers. Collectors rip through capsules hunting for specific viral makeup staples:
The standard checklist includes iconic prestige and drugstore items: miniature Benefit Benetint vials, Smashbox photo finish primers, Tree Hut sugar scrub tubs, and Morphe eyeshadow palettes featuring microscopic, printed pans. Accessories round out the sets, offering collectors miniature Ulta loyalty credit cards, orange handheld baskets, and rolling salon carts designed to hold tiny displays.
The hunt centers around the "Frozen Moment" chase variants. These rare editions depict items mid-use: a translucent droplet suspended from an Urban Decay mist nozzle, or a glossy smear frozen above a miniature lip tube. On secondary marketplaces like eBay and Mercari, single chase figurines frequently command prices between $35 and $80, eclipsing the retail value of the full-sized cosmetic products they emulate.
James Sterling reports on renewable energy developments, climate policy, ecological conservation, and green tech innovations around the globe.
