Everything You Need to Know About Yves Bissouma's Fragrance Brand: Price, Notes, and Where to Buy
By Sarah Jenkins
AURA does not compete in the $40 drug-store corridor. Its pricing and packaging reflect modern niche beauty benchmarks, presented in heavy smoked-glass flacons topped with solid brushed-brass caps.
| Commercial Model | Ownership Structure | Concentration | Retail Price (100ml) |
|---|---|---|---|
| AURA by Yves Bissouma | 100% Athlete-Owned Independent House | Eau de Parfum (20%+) | $185 / £145 |
| Legacy Athlete Fragrances | Corporate Licensing Deal (5, 10% Royalties) | Eau de Toilette (8, 12%) | $35, $55 / £30, £45 |
| European Niche Houses | Private Equity / Conglomerate Subsidiaries | Eau de Parfum / Extrait | $240, $360 / £190, £290 |
The core lineup offers two standard sizes: a 50ml travel edition for $120 (£95) and the flagship 100ml flacon for $185 (£145). A limited initial production batch of 5,000 individually numbered bottles was prepared for the primary global rollout, emphasizing controlled scarcity over immediate high-volume saturation.
Sarah Jenkins is a veteran tech journalist with over 12 years of experience covering artificial intelligence, mobile innovations, and digital ethics. Her insights have appeared in leading technology publications worldwide.
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parfum de mali
