Everything You Need to Know About Ninja's Low Taper Fade and Ericdoa's Hit
By Marcus Vance
Many internet creators mishandle unsolicited virality. They ignore the joke until it dies, or they threaten legal action, triggering the Streisand effect. Blevins chose the opposite route: complete surrender to the joke.
On January 17, 2024, Blevins brought a barber to his streaming studio. He broadcast the entire appointment across his social channels, building suspense as the electric clippers buzzed away his signature locks. When the final reveal landed, it was not a half-hearted trim; he received an actual, crisp low taper fade.
The payoff was immediate. His video reveal clocked over 40 million views across X (formerly Twitter) and TikTok in under 48 hours. By participating in his own caricature, Blevins stripped the joke of any malicious edge and turned it into personal brand equity. Fans who had tuned out his streams since the 2018 peak of Fortnite suddenly returned to see whether the haircut was real.
Marcus Vance is a cybersecurity auditor and technology writer dedicated to educating the public about online safety, data privacy regulations, enterprise security, and emerging cyber threats.
