Everything You Need to Know About '1738': Meaning, Pronunciation, and History

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The four digits did not originate on American streets. They date back nearly three centuries to the royal court of France. In 1738, King Louis XV issued a rare royal accord to winemaker Rémy Martin, officially permitting him to expand his vineyards and plant new vines on royal soil. Under French law at the time, planting new vineyards was strictly forbidden due to nationwide grain shortages. The king made an exclusive exception because Martin's distilled spirits were already considered unmatched in quality.

To celebrate that historical milestone, the House of Rémy Martin launched 1738 Accord Royal in 1997. Crafted as a high-end, oak-aged blend, it sits squarely between the house's standard VSOP and its flagship XO bottle. Positioned on liquor store shelves between $60 and $75, Accord Royal developed a reputation for being exceptionally smooth, rich, and accessible for celebratory occasions.

Within luxury cognac culture, the label established itself as a statement pour. It was smooth enough to sip neat, expensive enough to signal status, yet accessible enough for weekend gatherings.