Every Iconic Look Hyunjin Served in 2024: Versace, Cartier, and Beyond
By Alexander Ross
Hyunjin entered 2024 with established roots at Versace, having served as global brand ambassador since mid-2023. When he arrived in Milan for the Fall/Winter 2024 womenswear show in February, the scene outside the venue ground traffic to an absolute halt. Donatella Versace did not relegate the musician to a generic front-row seat; she positioned him as the living embodiment of the collection's darker, sharper mood.
He stepped out in an all-black leather tailored suit that balanced structured shoulders with soft drape. The styling avoided typical red-carpet stiffness. By skipping a traditional dress shirt in favor of open-chest layering, the look emphasized long silver chains and signature Medusa iconography without veering into costume territory. European fashion critics noted how his posture and poise mirrored editorial runway models, driving over $4.2 million in Earned Media Value (EMV) for the house across a single 48-hour cycle.
Donatella’s public affection for the idol brought an added layer of authenticity. Social media feeds captured the designer escorting Hyunjin through backstage corridors, praising his natural instincts for rebellious silhouettes. He was not just wearing the garments; he made them look worn-in, sharp, and intentional.
Alexander Ross has covered the video game industry for a decade, writing deep dives on game design, esports tournaments, VR developments, and gaming culture.
