Does Dutch Bros Have Matcha? the Real Reason Fans Are Divided over It
By Sophia Al-Mansoor
For a decade, Dutch Bros left green tea lattes off the board. While the regional chain perfected high-caffeine proprietary energy bases with its Dutch Bros rebels and teas, green powder remained absent from the build stations. Customers routinely asked broistas to concoct mock-matcha drinks using green food dyes or concentrated herbal syrups, but the brand resisted nationwide adoption until beverage supply chains could guarantee consistency across more than 900 locations.
When the green tea lineup finally rolled out, it landed with signature Dutch Bros flair. Rather than promoting delicate Japanese tea ceremonies or terroir, marketing centered squarely on speed and customization. The core drink, a classic Dutch Bros matcha latte, comes iced or hot, standard with 2% milk, or upgraded with oat milk, almond milk, or the chain's rich "breve" half-and-half base. Drive-thru windows quickly pushed layered iced matcha drinks topped with strawberry fruit drizzle, caramel ribbons, and aerated sweet foam.
Sophia analyzes international trade, startup ecosystems, retail transformation, and supply chain logistics for modern digital publications.
